TORONTO — In a globe loaded with intelligent vehicles, telephones, TVs and additional. it just manufactured perception to Mélissa Lambert that a handbag’s style and design ought to also be wise for today’s 25- to 35-12 months-aged lady who qualified prospects an lively life-style.
In 2017, Lambert, then an energetic expert expecting with her 2nd little one, came up with the idea of making a model of multipurpose vegan leather handbags that had been sensible nevertheless stylish, multipurpose and made people’s lives easier 24/7.
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“The inspiration for launching Lambert came from my individual wants simply because my own bag was a mess,” reported mother-of-three Lambert, who then embarked on a frustrating, never-ending look for to obtain a multifunctional, animal-free of charge diaper bag that would be straightforward on the eye, uncomplicated to care for and fulfill all her every day carryall needs.
“I just wanted some thing that was daring, chic and sensible,” she explained to WWD. “But all you could locate again then if you had been expecting or a young mom were these hideous flowered baggage — the kind your boyfriend would unquestionably by no means want to use.”
Courtesy of Mélissa Lambert
Rapid-forward to 2021 and right now, the model presents a array of sustainable and cost-effective vegan leather-based luggage, backpacks and components, such as vegan leather wallets, pouches, journey components, important chains, toiletry baggage and lunchboxes.
In addition, given that March 2020 Lambert has noticed a 200 percent raise in its e-commerce web page that serves the U.S. and Canada markets. That exponential development led to the unveiling of Lambert’s new two-story, 3,000-sq.-foot flagship in Montreal, which opens to the public on Friday.
“We are opening flagships. Not a large amount of organizations are accomplishing this now as a outcome of COVID-19,” Lambert told WWD. “But it’s time to give buyers the form of product or service and services that will want to make them go back again into a retail store. With this new flagship, we want to make our consumers come to feel as distinctive as if they were stepping into Louis Vuitton even though we are not a tremendous higher-end retailer like Vuitton.”
With options to grow into the rest of Canada about the next two several years, Lambert is readily available in 20 points of sale across the state. It also has orders with Simons and Frank and Oak to develop back again-to-faculty solution for tumble.
But these strides ahead all hinge again to 2017 when the brand commenced with the on line start of just 3 products: The Sara, a bag for day to day use The Charlotte backpack, and The Mia diaper bag.
Other merchandise have been shortly added, with all her solutions retailing for amongst 100 and 200 Canadian pounds.
Lambert’s bags were totally free of any environmentally damaging PVCs and had been PETA-accredited, so no animals have been at any time damage in their creation, “even in the glue utilized to generate them,” Lambert stated.
Now celebrating its fourth anniversary, all of Lambert’s collections will be showcased in the new flagship situated in the Plateau Mont-Royal, which gives unique zones the place shoppers can find out the merchandise strains — including a few new totes for fall. In this article, purchasers can get their initials monogrammed on to a bag for a fee of 20 Canadian bucks. “But this assistance will only be readily available at this flagship, not on the net. We want to build a local community with this flagship,” explained Lambert, whose investigate and progress team is now in the system of sourcing apple vegan leather-based as effectively as resilient fake leather-based built from veggies, which they hope to involve in foreseeable future collections.
Launch Gallery: Vegan Leather Bag Brand Lambert Opens Montreal Flagship