Rebranded, repositioned: O2 Seashore Club vacation resort in Barbados: Journey Weekly

Homosexual Nagle Myers

Corrected: The headline on this report was corrected to say that the O2 Seashore Club & Spa is found in Barbados.

Trying to seize headlines when advertising a resort renovation with a reopening date of Oct. 1 in the midst of a flurry of submit-pandemic Caribbean reopenings, stacks up to a bit of a obstacle.

Add to the problem a rebranding of the assets below a new identify and its repositioning as a new entry in the luxury boutique sector.

Enter Patricia Affonso-Dass, team typical manager of Ocean Resorts Group, 3 houses on the south coast of Barbados. (She’s also the previous president of the Caribbean Lodge and Tourism Affiliation.)

The Barbadian, family-owned lodge group entered the hospitality enterprise in 1992. Its portfolio consists of the obstacle: The quickly-to-open, all-inclusive O2 Beach Club & Spa, the previous Ocean Two Vacation resort & Residences on Dover Seaside in St. Lawrence Hole.

Affonso-Dass said that the group was “assured” that O2 Beach front Club and Spa would “consider centre stage in Barbados’ luxurious boutique choices with personalised service, upscale lodging, globe-course dining and the entertaining, relaxed vibe of the south coast.”

The O2 name, by the way, is a nod to the symbol of oxygen, “an component as organic and as lifetime important as the act of respiratory,” she explained.

The transformation of the Ocean Two Vacation resort & Residences includes contemporary design and style, upgraded amenities, luxury accommodations and tons of  general public spaces in which to take it easy and lounge. O2 will welcome all ages.

“We want our friends to truly feel like they have just grow to be VIP users of the coolest beach  club in Barbados,” Affonso-Dass said.

“We’re marketing and advertising O2 to vacant nesters, our client base of friends from the U.K. and North The usa and young experts and people who want to practical experience the energetic, fun vibe of the south coastline,” she mentioned. “There is certainly a lot of strength listed here, and we’re putting our very own spin on the holiday vacation encounter with curated functions like hiking, catamaran sailing and windsurfing lessons.”

O2 will have 130 rooms and suites, like swim-up rooms and a new nine-tale, 42-suite tower topped by a rooftop pool and high-quality eating restaurant three pools (two are adult-only) 6 eating alternatives 7 bars (two are swim-up) Acqua Spa health and fitness centre with rooftop yoga courses a teenager lounge and daily lessons with topics these kinds of as getting ready local recipes, taking part in the metal pan drum and learning the wonderful artwork of participating in dominoes like a nearby.

Lodging tumble into three Collections: Club features 18 significant oceanview or oceanfront hotel rooms with balconies Concierge gives 70 one particular- and two-bed room suites with kitchens and add-ons this sort of as personalised grocery support and complimentary spa treatments and Luxury has adult-only suites that include things like swim-up rooms with entry to the river pool.

“Our reservations guides are open up, and we are advertising for the Festive [holiday] period and wintertime,” claimed Jacqui McDermott, product sales and internet marketing manager of Ocean Inns Group.

All-inclusive charges at O2 start at $482 per space, per night time, double in a Club place and at $963 for each home, per night, double in a Concierge Collection one particular-bedroom suite.

The Ocean Lodges Group also features the all-inclusive Sea Breeze Seashore Residence and the all-suite South Beach front Resort in close proximity to Rockley Seashore. The a few homes in the hotel group adhere to rigid wellbeing and security Covid protocols, and Affonso-Dass stated she hoped to supply on-website testing for attendees when they return to or enter the U.S. after their keep.

“Our message for our O2 visitors is that they are coming to a good place and staying at an all-inclusive luxurious assets with a seaside vibe and come to feel, with lots of awareness without pretension, in a entertaining space of Barbados,” she stated.

McDermott claimed that advisors are crucial to the accomplishment of the resorts. “We pay commissions from 12% to 14% as well as additional incentives these as home upgrades and nearby welcome deals for their clients,” she claimed.

Ocean Lodges Team has a loyalty rewards system for advisors. People who sign-up by July 15 are entered in a raffle to acquire a 7-evening keep at O2.

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